Our StoryOur Journey
From a single bench in the Pink City to a name entrusted across twenty-eight countries — the story of how gemstone, gold and unbending resolve became Gupta Jewel Corporation.
Chapter I · The Pink CityIt began where beauty is a birthright
Long before the world knew our name, there was Jaipur — the Pink City — where the earth has surrendered its treasures for centuries and human hands have turned them into wonder. Here, amid narrow lanes and the steady percussion of a hundred jewellers' hammers, a family looked at a rough, unremarkable stone and saw something no one else could: a promise waiting to be kept.
That was the beginning. Not a factory, not a fortune — a bench, a loupe, a flame, and a refusal to let a single piece leave a hand that wasn't proud of it.
How It Began
The Story, Frame by Frame
1970
The Rough Stone
A family in Jaipur sees the treasure others walk past.
The First Bench
One Loupe, One Flame
Prem Narain Gupta begins — from humble beginnings.
The Craft
Patience, in Decades
Skill handed down, piece by piece, hand to hand.
The Promise
Nothing Leaves Imperfect
Every finished piece earns the family name.
Today
The World Takes Notice
From the Pink City to 28 countries and counting.
“A thing of beauty is a joy forever.”
The belief we were built upon
Chapter II · The PromiseOne standard — and it never bends
As the workshop grew, so did the temptation that undoes so many houses: to make more by caring less. We chose the harder road. Every gemstone certified. Every gram of gold fair-mined and accounted for. Every finished piece passed, hand to hand, through a chain of eyes that answer to no deadline — only to the truth of the piece itself.
Milestones
A Journey, Told in Chapters
1970
The first spark
Prem Narain Gupta founds Gupta Jewel Corporation from humble beginnings in Jaipur — one man, one vision, one promise of quality.
1992
The next generation
Anil Gupta joins the family business, bringing sharp business acumen and a keen eye for design — and setting his sights on the world.
Global
Crossing borders
Wholesale and export partnerships carry our work from the Pink City to Europe, the Americas, Asia and Oceania — 28 countries and counting.
Today
A house of four brands
Velourique, Cubix, Dazzlers and Jeweltique — 40,000+ designs, 80,000 pieces a month, one unchanging standard.
“We do not simply make jewelry. We keep a promise — in gold, in gemstone, in every hand that touches a piece.”
The Gupta Jewel Promise
By the Numbers
Capability at Scale
Our Values
What Guides Us
01Uncompromising Quality
A promise to keep our standards and commitments always on top.
02Responsibility
Fair-mined metals, certified stones, and responsible sourcing at every stage.
03Craftsmanship
Generations of Jaipur artisanship, disciplined by world-class manufacturing.
04Community
Improving the quality of life of everyone involved — from artisan to client.
Meet the People Behind the Promise
Our leadership and our artisans share one standard of excellence.
Our Management
